Audio is often left sitting out on the sidelines, warming the bench while other flashier media formats like TV or content videos get to be on the starting line up. Don’t be fooled. Audio should be included in your communications mix, more specifically podcasts, as an effective way to get your product heard and talked about. You have the ability to enter your audience’s home, commute, and personal daily routine (even while they’re brushing their teeth!) and speak directly to them.
Using a distinct narrative style, selected music clips, and or a signature jingle, you invite listeners to imagine the idea being communicated. It’s a totally different way to engage with content that bridges the gap and establishes brand trust by telling a story. Still not sure if this could work for you and your product? Here are a handful of podcast styles to help get you out there.
Putting together a relatable, branded series to amplify your brand is the ideal way to set forth your product. Let’s face it, it takes a few rounds before consumers really pick up on an advertisers’ message – an average of 25 to 35 times! – before engagement even becomes an option. A branded podcast allows one-on-one time with your listener, therefore, forging a connection with your audience quickly. Plus, you don’t have to pay for external advertising and your team gets to colour outside of the lines by coming up with a creative and personalized podcast style and personality!
SUPPLY AND DEMAND PODCASTSKnow what your customers like? You need to know, and if you don’t, then it’s worth finding out what they’re talking about, what problems they’re having, what solutions they’re looking for, etc. This is the perfect opportunity to pick a theme that reflects their interests and develop a podcast around what resonates with them.
Plus, there’s the potential to sell products you aren’t in competition with – affiliate products – which is a good segue into making strong collaborations with partners to help get your brand to stick in consumers minds.
Another way of putting forth your message is by getting in touch with a podcast host whose show can anchor your product. This is excellent exposure for your brand and positions you as the authority in your sector. Not to mention how convenient it is because you’re piggybacking off an established podcast.
Being prepared beforehand is important, however, because you don’t want to appear too sales-y while you engage in a discussion with the host. Make sure key selling points, like where to buy your product, your site’s URL, and highlighting a few features are important, but also keeping it conversational and not so much a hard sell will help to keep listeners listening!
Want to plug in a mention about your health and wellness business? Take TalkShoe’s very own “Beyond 50 Radio Show,” for example, hosted by Daniel Davis since 2004. Daniel’s show is specifically for Gen Xers and Baby Boomers where he interviews bestselling authors, celebrities and experts in their field to discuss matters that are important to them such as wellness and diet.
With physical products, you need to be able to rely on a sales platform like Amazon or Etsy. By leading your audience via the podcast through to your sales platform, you’ll be able to get customer reviews which in this day and age, as we all know, are priceless!
With a course, download or service, selling it directly from your site helps you avoid paying fees from a third party. You can direct listeners via your podcast to your landing page where they will get more info.
With a podcast, not only do you get to introduce and advertise your product, you can really dive deep into a larger discussion while activating the audience to engage by calling in to share all kinds of viewpoints, opinions, comments, and questions. A podcast has the potential power to hit a home run with your audience when given the chance to shine!
Are you ready to get your brand heard? Make the most out of your podcast with TalkShoe’s features and benefits that will get what you have to say to the people who need to hear it. Start recording today. Sign up now.
